Jaguar live-birth

At least, that is what I'm hoping for.

Ford wants to sell Jaguar and Land Rover. This is great news. Don't get me wrong, I like Ford's design team, they have produced some of the most - amazing - new - models that I have ever seen.

Jaguar, however, has languished under their management. The S-Type is a mess, the new sedans are trimmed with cheap plastic, and the sports cars look nice, but they feel more like a Mustang than any type of real luxury British power-boat.

At one time, Jaguar was at the top of the pile of British automakers. The last truly British Jaguar is (oddly enough) my favorite one, the Jaguar XJS. This 12 cylinder, 6 liter beauty is almost indestructible, and is considered to be one of the finest grand tourers out there.



So I guess this long winded dissertation is my way of saying that Ford's divesting of the Jaguar brand could re-invigorate it, and thus bring back some of it's former prestige. The stress could also run it into the ground. I guess I'm optimistic, since Jaguar seems to have done well despite it's overlord's insistence on mediocrity.

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